Projects

Turing Phone

tvc

Turing Appassionato is the new flagship model released by Turing Robotic Industries.






Robo x Radugadesign inspired by industrial design and new technologies. During the work on the preview of Turing Phone Appassionato video we tried to convey emotions. “Appassionato” translates as “passionate” with Italian. The Turing Robotics Industries (TRI) company was developing a second-generation phone with great enthusiasm and passion. Appassionato, as a piece of art, is made of a liquid-metal shell with a special coating, which provides resistance to scratches and feels like touching ceramics. Turing Phone-like the company itself-is named after the British mathematician Alan Turing, who is also known as an outstanding cryptographer. The main feature of the phone will be “enhanced intelligence”-the voice concierge service Sir ALAN.



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Credits
Creative Director: Shakir Dzheyranov, Ivan Nefedkin
Producer: Irina Safiullina
Art director: Elen Elkiev
Composer: Alexander Zaripov
Title treatment: Jeanie Chong

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