In 2017 I helped a Chinese smartphone manufacturer, Turing Robotic Industries, to rebrand the company and launch a new website.
The first part of the project was to develop iconic and recognizable brand identity system, that will establish a unique visual language for the brand. One of TRI brand goals was to look and feel different, compared to the current major players in the market.
As the next part of brand launch we’ve designed sleek and minimal posters to highlight the launch of the new TRI flaghip smartphone, Turing Phone Appassionato.
At the same time we launched a turingphone.com website to highlight TRI product line, as well as the flagship model, Appassionato.
Creative Director – Shakir Dzheyranov
Producer – Jane Fowler
Designers – Anna Kuts, Anton Kolisnyk
Type design – Jeanie Chong