Projects

TRI

brand launch

In 2017 I helped a Chinese smartphone manufacturer, Turing Robotic Industries, to rebrand the company and launch a new website.



The first part of the project was to develop iconic and recognizable brand identity system, that will establish a unique visual language for the brand. One of TRI brand goals was to look and feel different, compared to the current major players in the market.




Brand-1

Brand-2

Brand-3

Brand-4

Type-2

Brand-6


Type-1
Brand-5



As the next part of brand launch we’ve designed sleek and minimal posters to highlight the launch of the new TRI flaghip smartphone, Turing Phone Appassionato.






TPA-1


TPA-7



TPA-5



At the same time we launched a turingphone.com website to highlight TRI product line, as well as the flagship model, Appassionato.


Macbook-1



tri-site-2.3-1-2

tri-site-2.3-2-5

tri-site-2.3-3-2

tri-site-2.3-2-123



Credits
Creative Director – Shakir Dzheyranov
Producer – Jane Fowler
Designers – Anna Kuts, Anton Kolisnyk
Type design – Jeanie Chong

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