Projects

S-Class Launch

experiential

The four new S-Class models were unveiled in front of 800 guests at the Hong Kong Observation Wheel. The tour-de-force presentation mirrored the sensory experience of the innovative Mercedes-Benz S-Class and Mercedes-Maybach S-Class with sights and sounds, including a DJ, dancers and an orchestral performance.





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Credits
Agency: Uniplan Hong Kong
Creative director: Shakir Dzheyranov
Art director: Alan Li
Motion designers: Nathanael To, Kaleb Lai
Stage designer: Dimitar Nikolaev
Producer: Ben Lau
Account director: Pierre Vauvillier
Production manager: Sean Chan
Production: Subframe

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