Projects

Mazda Autoshows

installation

Mazda partnered with GPJ and Spinifex Group to create an auto show experience at NAIAS in Detroit that transitioned the brand’s positioning to ‘Mazda Premium.’ We knew in the modern auto show landscape, people aren’t just searching for their next car; they’re looking for a meaningful experience. With that in mind, we didn’t want to deliver just another stand design, we set out to create a storytelling platform.


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Credits
Agency: Spinifex Group
Physical Production: GPJ
Executive creative director: Stephen Van Elst
Creative director: Johnny Ellison, Shakir Dzheyranov
3d designers: Nick Cunningham, Gilad Arazi
Motion designers: Gilard Arazi, Hando Kim
Designers: Alex Ogle, Kristabel Kim
Lead developers: Ardrian Hardjono, Clint Hannaford
Development team: Well Placed Cactus
Producer: Phil Giarratano


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