Izmeni Soznanie 2013 is an international conference in digital industry. In 2013 the event was held in Venice, Italy. The title "Izmeni Soznanie" is translated as "сhange your perception". This book is the official guide with participants and partners of the event.
There are three participant categories in the book. Each category is defined by different color: green, blue, purple. Each company-participant has it’s own page with unique layout.
The whole idea of this project was to turn a usual guide book into something that will change readers’ perception in both visual and verbal ways. Inspired by optical illusions, we created a set of illustrations with powerful lines to motivate readers to change their lives.