Honda Auto Show


The 2015-16 auto show season saw Honda unveil a new booth design featuring a panoramic 180º curved LED screen, floating above a central elevated platform. As part of the public day activations, Spinifex Group together with GPJ created the Dream Machine - an interactive smoke cannon, enabling users to share their dreams and become part of the display.


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Honda Dream Machine
In the center of it all was the first ever Dream Machine,
a digitally enabled cannon that would prompt attendees with a few profiling questions to discover the right product for them and to take a quick selfie. Then, in a puff of smoke, the cannon would shoot
those personalized dreams onto a 100-foot LED halo above: picture, animation and all.



Honda HR-V Interactive Projection
Another key highlight of Honda booth at North American Auto show was HR-V interactive projection. Guest were able to learn about versatility of 2016 Honda Hr-V and test the capacity of the vehicle in interactive format.





Honda Blues Skies Interactive Table
More than 40 years ago, the Honda engineers who embraced the challenge of developing the revolutionary CVCC engine had a simple vision – they wanted to ensure blue skies for our children. Today that vision continues to inspire the advancement of sustainability and reduction of CO2 emissions in our products and our manufacturing plants.

Together with Honda we’ve created an interactive table called “Honda Blue Skies”, a fun and simple Unity based game, where players were prompted to change the future and as an ultimate goal minimize the amount of C02 and at the same time learn about key components of Blue Skies program.



Agency: Spinifex Group
Physical Production: GPJ
Executive creative director: Stephen Van Elst
Creative director: Shakir Dzheyranov
3d designers: Nick Cunningham, Gilad Arazi
Motion designers: Gilard Arazi, Hando Kim
Designers: Alex Ogle, Kristabel Kim
Lead developers: Ardrian Hardjono, Clint Hannaford
Development team: Well Placed Cactus
Producer: Phil Giarratano

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