Mercedes S-class Launch

About the project

In a world crammed with car launches, even the most deluxe product needs something exceptional to grab people’s attention. Although the S-Class is one of the world’s most expensive cars, Uniplan wanted to go beyond the idea of luxury to make a memorable impression. For this outdoor event, the launch pad for our imagination was the backdrop to the event – Hong Kong’s neon city skyline.

Content production

Event production

Credits

Agency: Uniplan

Creative director: Shakir Dzheyranov

Art director: Alan Li

Motion designers: Nathanael To, Kaleb Lai

Producer: Ben Lau

Technical director: Tom Attenborough

CG Production: Subframe

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