Mazda Auto Shows

Project description

Mazda partnered with GPJ and Spinifex Group to create an autoshow experience at NAIAS in Detroit that transitioned the brand’s positioning to “Mazda Premium”



Agency: Spinifex Group

Physical production: GPJ

Creative directors: Jonny Ellison, Shakir Dzheyranov

UI designer: Alex Ogle

Technical director: Adam Schneider

Lead developers: Joshua Penrose, Malcolm Jackson

Producer: Cassandra Ichniowski


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