Acura NSX Digital Mirror

Project description

Acura Digital Mirror was introduced in 2015 at LA autoshow and immediately captured guests’ attention. We built a 9 feet wide disc and installed it above the Acura NSX. The content on the disc was synchronized with the rotation of the turntable on which the NSX was sitting.

Credits

Agency: Spinifex Group

Physical Production: GPJ

Executive creative director: Stephen Van Elst

Creative director: Shakir Dzheyranov

UI designer: Alex Ogle

Technical director: Adam Schneider

Development: Well Placed Cactus

CG Production: N3 Design

 

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